Have you heard the term performance marketing, it is so common nowadays in digital marketing industries. There are many types of digital marketing strategy and one of them is performance marketing which means performance-based marketing. In this type of marketing a user has to pay only when a specific action occurs or its requirement is met like clicks, sales, etc. In this article we will be studying Performance marketing in a detailed manner. Where we will try to learn how it works, why we should use it, what are the benefits of performance marketing etc. What is Performance Marketing?  Performance…